Social Media has definitely changed how we use the internet and how companies of all sizes view marketing. If you think your company is too small to take advantage of social media marketing, then you’re wasting an opportunity to reach more customers because it is here to stay. Don’t fret if you haven’t tackled it yet, but make 2016 your year to jump in!
Here are seven of the most important reasons why you should use social media marketing for your business this year.
Brand Showcasing: Put your company’s brand on center stage! Your brand is the voice and personality of your business and allows people to recognize it and relate to it easily.
Community Building: People like to be part of a group. More importantly, they want to be part of a business that is participating in a lively and contemporary community. Your community building efforts will give your customers that emotional connection to your brand and they will hopefully then spread the word about your business.
Customer Service Improvements: What are your customers saying about your product or service? No need to guess anymore! You can easily see the feedback your customers have, answer questions and improve the brand trustworthiness of your business. Just make sure that you do have someone who is monitoring these questions and providing feedback and answers – unanswered questions make a business look disorganized and unprofessional.
Massive Digital Exposure: Maximizing your online presence is key. Quality is important, but so is quantity. Interacting on social networks can have an exponential impact on traffic to your website, allowing you to reach millions of new customers from all over the world quickly and efficiently.
Traffic Boosting and SEO: Social media is a lead generator, as it is constantly bringing traffic to your website. Links from posts, videos or images on social media will build traffic and then boost you in the search engine.
Sales Expansion: This is the goal, right? New customers, new sales, an increase in profits can all be achieved faster and cheaper with the introduction and proper maintenance of your social media promotion.
Affordable marketing: Compared to traditional marketing avenues like print, radio, and TV, social media is a much more affordable option.
While your Facebook, Twitter, and LinkedIn account may be free, managing these channels for your business requires some investment.
Why not let us help you? We specialize in helping small businesses leverage social media to help drive sales. We already know the ins and outs of social media management and we have the expertise, ideas, and strategies, to quickly improve your social media presence at an affordable price. Contact us today to learn how our Social Media Marketing services can help your business.