Social media marketing is only effective if people get your messages, so you need to build an audience. Here are three easy strategies for getting people to follow you on twitter.
1. Ask Existing Customers
If you have an established business, you already have clients or customers why not just ask them? Use these existing relationships to jumpstart your followers. Add your Twitter link to the footer in your emails and when you email your customers during regular business activities bring their attention to the fact that they can now follow you on Twitter. (Make sure to test your link to make sure it works.) – Follow us on Twitter https://twitter.com/socialsnapnet @SocialSnapNet
2. Leverage Your Competition
Every business had competitors, use this to your advantage to build your audience. Statistics show that close to 50% of the people you follow on Twitter will follow you back. So, make a list of several of your competitors, visit their website and see if they have a twitter link. When you get to their Twitter page, click on the followers link to see who is already following them. Follow these people and in just a few minutes you can have dozens of new potential followers.
3. Use Targeted Twitter Searches
Search for targeted people and business on Twitter using the advanced search function. https://twitter.com/search-advanced
The tool allows you to search using many different criteria so, be creative. You can search using specific words, hashtags, phrases, dates or even locations to find Twitter users. Think of your customer persona and what things might qualify them to be a good match for your business. Use these identifying characteristics to do your searches and before you know it you can find dozens of potential followers.
Using these techniques and taking just a few minutes every week to build your audience will pay off.
Social media marketing isn’t hard, but it does take a consistent effort to reap the rewards. Our online control panel makes it easy to schedule posts, research new content and measure your campaigns. Click here to take a free demo of our social command center. Just enter your email and demo as the password.
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